{"title":"Permanent","description":"\u003cp\u003e\u003c\/p\u003e","products":[{"product_id":"redken-blonde-idol-high-lift-base-breakers","title":"Blonde Idol High Lift Base Breakers","description":"\u003ch4 style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 100%; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: uppercase; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 10px 0px 10px 0px;'\u003e\u003cfont size=\"5\" face=\"arial black,sans-serif\"\u003eWHAT IT IS\u003c\/font\u003e\u003c\/h4\u003e\u003cp\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: Arial,'Helvetica Neue',Helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e Perfect for subtle brightening \u003c\/span\u003e\u003c\/p\u003e\u003ch4 style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 100%; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: uppercase; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 10px 0px 10px 0px;'\u003e\u003cfont size=\"5\" face=\"arial black,sans-serif\"\u003eWHAT IT DOES\u003c\/font\u003e\u003c\/h4\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e• Controlled 1 level lift at the base without the fear of lifting too fast or too much\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e• Ideal solution when there's too much contrast between a client's natural base color and highlights\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e• Lets you \"break the base\"\" and bump up the natural level slightly\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e• Liquid formula for easy mixing, fast application and full saturation\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e• Use Cool to control warmth and Clear when warmth is desired or not a concern\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e• Up to 1 level of lift in 10 minutes - in 1 easy step!\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e• Mixing ratio 1:1 with Pro-oxide Cream Developer (10 or 20 vol.)\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e• Offered in 2 shades: Cool and Clear\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e\u003cfont size=\"5\" face=\"arial black,sans-serif\"\u003eHOW TO\u003c\/font\u003e\u003c\/p\u003e\u003cp style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px;'\u003e\u003cfont size=\"5\" face=\"arial black,sans-serif\"\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: Arial,'Helvetica Neue',Helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003eInstructions for Use:\u003c\/span\u003e\u003cbr style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;'\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: Arial,'Helvetica Neue',Helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e • Mixed 1:1 ratio of Base Breaker to 10 vol. Pro-oxide Cream Developer\u003c\/span\u003e\u003cbr style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;'\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: Arial,'Helvetica Neue',Helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e • For coarse\/resistant hair and\/or dark natural bases, you can use 20 vol. Pro-oxide Cream Developer\u003c\/span\u003e\u003cbr style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;'\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: Arial,'Helvetica Neue',Helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e • Do not use with Pro-oxide Cream Developer greater than 20 vol.\u003c\/span\u003e\u003cbr style='box-sizing: border-box; color: #000000; font-family: Arial,\" helvetica neue\",helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;'\u003e\u003cspan style=\"display: inline !important; float: none; background-color: #ffffff; color: #000000; font-family: Arial,'Helvetica Neue',Helvetica,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"\u003e • Process at room temperature until desired lightness is achieved for up to a maximum of 10 minutes. 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This ultra hi-lift permanent cream dye is designed to bring your blondest dreams to life, offering a range of gorgeous shades to choose from. Whether you prefer a sheer bronze, ultra blonde ash, or mocha hue, this hair color has got you covered.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe unique formula of Matrix SoColor Pre-Bonded Ultra Blonde allows it to penetrate deep into the hair, lifting out the natural pigment and depositing rich, vibrant color molecules. When used with a developer, this dye delivers a high lift and true-to-color results that will leave you amazed. Each shade has been carefully formulated to work with specific natural hair pigments, ensuring that you achieve the perfect shade every time.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOne of the biggest advantages of Matrix SoColor Pre-Bonded Ultra Blonde is its ability to lift and tone in just one step. This not only saves you time, but also ensures that your hair looks beautifully multi-dimensional and vibrant. However, it's important to note that this hair color is designed to be used on natural hair that is level 5 or higher. It will not work on hair that is lower than a level 5.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIf you're looking to achieve a stunning blonde hair color that is vibrant, long-lasting, and effortlessly beautiful, look no further than Matrix SoColor Pre-Bonded Ultra Blonde. With its range of shades, high lift capabilities, and easy application process, this hair dye is sure to exceed your expectations. 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Ideal for professional color services, this developer works perfectly with Kenra Color formulas to maintain hair health and vibrant results.\u003c\/p\u003e\u003cp data-start=\"637\" data-end=\"656\"\u003e\u003cstrong data-start=\"637\" data-end=\"654\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-start=\"657\" data-end=\"859\"\u003e\n\u003cli data-start=\"657\" data-end=\"695\"\u003e\u003cp data-start=\"659\" data-end=\"695\"\u003eCreamy consistency for easy mixing\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"696\" data-end=\"749\"\u003e\u003cp data-start=\"698\" data-end=\"749\"\u003eAllows precise application for consistent results\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"750\" data-end=\"814\"\u003e\u003cp data-start=\"752\" data-end=\"814\"\u003eWorks specifically with Kenra Color Permanent Coloring Creme\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"859\"\u003e\u003cp data-start=\"817\" data-end=\"859\"\u003eMaintains hair integrity during coloring\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-start=\"861\" data-end=\"998\"\u003e\u003cstrong data-start=\"861\" data-end=\"876\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"876\" data-end=\"879\"\u003eFollow the mixing and processing instructions provided with the appropriate Kenra Color Haircolor creme or lightener.\u003c\/p\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":53851109851504,"sku":"014926600794","price":8.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6952\/0240\/files\/PDP_0003_20-Volume-33.8-fl.-oz---Front__33926.1768870528.1280.1280.png?v=1780101537"},{"product_id":"permanent-developer-30-volume","title":"Permanent Developer 30 Volume","description":"\u003cp data-start=\"280\" data-end=\"465\"\u003e\u003cstrong data-start=\"280\" data-end=\"330\"\u003eKenra Color Permanent Developer 30 Volume (9%)\u003c\/strong\u003e is specially formulated for use with \u003cstrong data-start=\"368\" data-end=\"408\"\u003eKenra Color Permanent Coloring Creme\u003c\/strong\u003e to deliver \u003cstrong data-start=\"420\" data-end=\"462\"\u003econsistent, professional-grade results\u003c\/strong\u003e.\u003c\/p\u003e\u003cp data-start=\"467\" data-end=\"733\"\u003eIts creamy consistency allows for \u003cstrong data-start=\"501\" data-end=\"540\"\u003eeasy mixing and precise application\u003c\/strong\u003e, ensuring uniform coverage and optimal color development. 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