L'Oréal Professionnel Dia Color Alkaline Demi-Permanent

Meet Dia color, our new upgraded alkaline demi-permanent. Dia color compensates melanin loss for up to 70% grey coverage and 6 weeks of gloss color with 2x shine.* Providing high visibility for every reflect and 100% true-to-tone reflects for vibrant color.

Formulated with Melanin Gap Filler technology to fill gaps from lost melanin by reinjecting color inside the fiber. Up to 92% natural origin formula** with no ammonia.

The texture is creamy for easy mixing, application, and rinsing with a quick 20-minute processing time.