{"product_id":"pure-light-power-lightener","title":"Pure Light Power Lightener","description":"\u003cp\u003ePure Light Power Lightener is a blue based lightener that preserves the natural shine of the hair and is ideal for conventional highlighting. POWER Lightener's blue powder is dust-free and mess-free. Power Lightener is micro-encapsulated for time-released lightening. Lifts up to 7 levels.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFour containers replace one bulky tub\u003c\/li\u003e\n\u003cli\u003eSimplified mixing so you can easily pour not scoop\u003c\/li\u003e\n\u003cli\u003eSame best-selling formula with upgraded packaging at the same accessible price point\u003c\/li\u003e\n\u003cli\u003ePowre Lightener's Violet\/blue powder is dust-free and mess-free\u003c\/li\u003e\n\u003cli\u003ePower Lightener is micro-encapsulated for time-released lightening. Lifts up to 7 levels\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pravana","offers":[{"title":"24.0 Oz.","offer_id":53850876969328,"sku":"7501438381479-24","price":43.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/6952\/0240\/files\/7501438388317_1__06608.1748990074.1280.1280.jpg?v=1780097195","url":"https:\/\/islandbeautysupply.com\/products\/pure-light-power-lightener","provider":"islandbeautysupply","version":"1.0","type":"link"}