{"product_id":"shades-alk-liquid-cream-alkaline-demi","title":"SHADES ALK™ LIQUID-CREAM ALKALINE DEMI","description":"\u003cp data-start=\"778\" data-end=\"1150\"\u003e\u003cstrong data-start=\"778\" data-end=\"848\"\u003eRedken SHADES ALK™ Liquid-Cream Alkaline Demi-Permanent Hair Color\u003c\/strong\u003e is an advanced professional formula designed to deliver vibrant, true-to-tone color with the perfect balance of performance and care. This ammonia-free liquid-cream color provides up to \u003cstrong data-start=\"1035\" data-end=\"1056\"\u003e75% gray coverage\u003c\/strong\u003e, \u003cstrong data-start=\"1058\" data-end=\"1083\"\u003eup to 1 level of lift\u003c\/strong\u003e, and long-lasting results that stay radiant for \u003cstrong data-start=\"1132\" data-end=\"1149\"\u003eup to 8 weeks\u003c\/strong\u003e.\u003c\/p\u003e\u003cp data-start=\"1152\" data-end=\"1471\"\u003ePowered by a \u003cstrong data-start=\"1165\" data-end=\"1195\"\u003e14% Hydro-Magnetic Complex\u003c\/strong\u003e, the formula helps lock in moisture, leaving hair visibly healthier, shinier, and deeply hydrated after just one service. Its precision liquid-cream consistency allows for fast mixing, smooth application, and easy rinsing while ensuring predictable, full-bodied color payoff.\u003c\/p\u003e\u003cp data-start=\"1473\" data-end=\"1631\"\u003ePerfect for clients seeking rich color with a nourished feel, SHADES ALK™ restores softness, movement, and bounce while maintaining the integrity of the hair.\u003c\/p\u003e\u003ch3 data-start=\"1633\" data-end=\"1650\"\u003eKey Benefits:\u003c\/h3\u003e\u003cul data-start=\"1651\" data-end=\"1926\"\u003e\n\u003cli data-start=\"1651\" data-end=\"1678\"\u003e\u003cp data-start=\"1653\" data-end=\"1678\"\u003eUp to 75% gray coverage\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1679\" data-end=\"1712\"\u003e\u003cp data-start=\"1681\" data-end=\"1712\"\u003eVibrant, true-to-tone results\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1713\" data-end=\"1738\"\u003e\u003cp data-start=\"1715\" data-end=\"1738\"\u003eUp to 1 level of lift\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1739\" data-end=\"1794\"\u003e\u003cp data-start=\"1741\" data-end=\"1794\"\u003eLeaves hair moisturized, shiny, and healthy-looking\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1795\" data-end=\"1843\"\u003e\u003cp data-start=\"1797\" data-end=\"1843\"\u003ePredictable color with precision consistency\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1844\" data-end=\"1876\"\u003e\u003cp data-start=\"1846\" data-end=\"1876\"\u003eFast mixing and easy rinsing\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1877\" data-end=\"1926\"\u003e\u003cp data-start=\"1879\" data-end=\"1926\"\u003eUniversal developer system for simplified use\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3 data-start=\"1928\" data-end=\"1942\"\u003eFree From:\u003c\/h3\u003e\u003cul data-start=\"1943\" data-end=\"2106\"\u003e\n\u003cli data-start=\"1943\" data-end=\"1954\"\u003e\u003cp data-start=\"1945\" data-end=\"1954\"\u003eAmmonia\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1955\" data-end=\"1968\"\u003e\u003cp data-start=\"1957\" data-end=\"1968\"\u003eFragrance\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1969\" data-end=\"1982\"\u003e\u003cp data-start=\"1971\" data-end=\"1982\"\u003eSilicones\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1983\" data-end=\"1998\"\u003e\u003cp data-start=\"1985\" data-end=\"1998\"\u003eMineral Oil\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"1999\" data-end=\"2011\"\u003e\u003cp data-start=\"2001\" data-end=\"2011\"\u003eParabens\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"2012\" data-end=\"2028\"\u003e\u003cp data-start=\"2014\" data-end=\"2028\"\u003eFormaldehyde\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"2029\" data-end=\"2049\"\u003e\u003cp data-start=\"2031\" data-end=\"2049\"\u003eAdded Phthalates\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"2050\" data-end=\"2067\"\u003e\u003cp data-start=\"2052\" data-end=\"2067\"\u003ePreservatives\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"2068\" data-end=\"2087\"\u003e\u003cp data-start=\"2070\" data-end=\"2087\"\u003eDrying Alcohols\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-start=\"2088\" data-end=\"2106\"\u003e\u003cp data-start=\"2090\" data-end=\"2106\"\u003eDMDM Hydantoin\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-start=\"2108\" data-end=\"2237\"\u003e⚠️ \u003cstrong data-start=\"2111\" data-end=\"2144\"\u003eProfessional Use Recommended.\u003c\/strong\u003e Must be mixed with \u003cstrong data-start=\"2164\" data-end=\"2215\"\u003eRedken Pro-Oxide Cream Developer 10 Volume (3%)\u003c\/strong\u003e in a \u003cstrong data-start=\"2221\" data-end=\"2236\"\u003e1:1.5 ratio\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"1NA - 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