Product Overview
What It Is
A lightweight, volumizing conditioner that doesn't compromise on hydration for instant and all-day touchable volume.*
What It Does
Ready for a big hit of volume? This lightweight conditioner proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3x more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*
*Based on a professional evaluation of 32 subjects.
**Clinically tested when using Big Hit Shampoo + Conditioner together as a system.
What Else You Need to Know
In a 7-day consumer study of 32 participants:
• 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*
• 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*
• 94% agree that their hair feels touchably soft*
*Based on 7-day consumer study of 32 participants.
