Clairol Professional Permanent Liquid Hair Color

Clairol Professional Permanent Liquid Hair Color delivers vibrant, long-lasting color with up to 100% gray coverage while deeply conditioning the hair. Powered by SOY4PLEX Technology, this professional liquid hair color nourishes hair inside and out, providing enhanced conditioning, reflective shine, and multi-dimensional color results.

The advanced SOY4PLEX formula penetrates the hair cortex while smoothing the outer cuticle layer, helping lock in rich color and leaving hair feeling softer, healthier, and more manageable. The deeply conditioned surface reflects light beautifully, creating radiant shine and natural-looking dimension.

This professional liquid formula allows for easy saturation on all hair textures and offers flexible application using either a bottle or bowl and brush technique. The shade system combines the legacy Miss Clairol and Torrids lines into a unified numbering system with intermixable shades across four tonal families: Neutral, Ash, Gold, and Red, allowing stylists to customize color results.

Key Benefits

• Up to 100% gray coverage

• SOY4PLEX Technology for deep conditioning and shine

• Long-lasting permanent color results

• Multi-dimensional tones with natural-looking dimension

• Up to 84% more conditioning and 61% more shine compared to leading brands

• Liquid formula easily saturates all hair textures

• Intermixable shades for customized color creation

Professional Application

For standard color services, mix 2 oz. Clairol Professional Permanent Liquid Hair Color with 2 oz. Clairol Professional Developer (1:1 ratio).

For High-Lift Blonde Shades, mix 2 oz. color with 4 oz. 40 Volume Clairol Professional Developer (1:2 ratio).

The formula can be applied using a bottle application method or bowl and brush technique, depending on the desired service.

Ideal For

• Full gray coverage

• Long-lasting permanent hair color

• Customizable salon color services

• Multi-dimensional, natural-looking color results