Product Overview
What It Is
Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.
What It Does
• Up to 70% grey coverage with Melanin Gap Filler Technology.
• Lifts up to 1.5 levels.
• Provides up to 6 weeks of glossy color and 2x shine*.
• Conditions hair with Shea butter, glycerin, and hyaluronic acid.
• Offers 40 intermixable shades across ten tonal families.
* vs. unwashed hair.
What Else You Need to Know
● 1:1.5 mixing ratio.
● 20-minute processing time.
● 60ml tube size
● 92% naturally derived formula**.
● Fully intermixable with Dia Richesse.
** We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.
