Half Truth Semi-Permanent Hair Color

R+Co

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Product Type:
Haircolor
Product Type:
Direct Dye

Product Overview

What It Is

An unlimited artist’s palette in a single collection, this vibrant suite supports the modern colorist living on the cutting edge of fashion. LOOKING GLASS can be added to any color to create a pastel tone, creating unlimited offerings.

What It Does

Highly concentrated pigments provide vibrant color + intense shine.

What Else You Need to Know

PRODUCT TECHNOLOGY

  • BONDTECH: Bond-building technology which improves the overall integrity of the hair, reattaching and rebuilding the inner structure while increasing strength and elasticity.
  • HYPERDRIVE COMPLEX: Dual benefit technology: 1. Antioxidants act as a delivery system. Antioxidant power helps to ensure; longevity of color, color fades on tone, softer line of demarcation. 2. Micro-pigments, deeply penetrate into the cortext of the hair.
  • HAIR THERAPY COMPLEX: Patented technology enriched with Vitamin E and Safflower Oil which shows significant improvement in overall hair health and increased body and volume.
  • SCALP THERAPY COMPLEX: Chamomile Flower Extract with fruit oils to help to protect, soothe, and heal the scalp during color processing.

FEATURES + BENEFITS

  • Intense shine + vibrant color longevity
  • Concentrated + highly-pigmented
  • Ammonia-free

FREE FROM: fragrance, gluten, PPD, resorcinol, fomaldehyde, parabens + silicones

Vegan, cruelty-free, kosher, 100% recycled aluminum tubes + 100% green e-certified cartons