Product Overview
Demi-permanent color that’s silky, smooth, luxurious and high performing. This viscosity allows for a quick application, ensuring even coverage from scalp to ends. Superior dyes blend gray and offer unrivaled longevity while imparting healthy shine.
PRODUCT TECHNOLOGY
- BONDTECH: Bond-building technology which improves the overall integrity of the hair, reattaching and rebuilding the inner structure while increasing strength and elasticity.
- HYPERDRIVE COMPLEX: Dual benefit technology: 1. Antioxidants act as a delivery system. 2. Micro-pigments, deeply penetrate into the cortext of the hair. Antioxidant power helps to ensure; longevity of color, color fades on tone, softer line of demarcation.
- HAIR THERAPY COMPLEX: Patented technology enriched with Vitamin E and Safflower Oil which shows significant improvement in overall hair health and increased body and volume.
FEATURES + BENEFITS
- Ammonia-free
- Very low alkalinity + no lift
- 1:1 mixing ratio with 5 or 10 volume Momentum Liqui-Creme Developer
- Processes in 10-25 minutes / 25-35 minutes for gray hair
FREE FROM: fragrance, gluten, ppd, resorcinol, formaldehyde, parabens + silicones
Vegan, cruelty-free, kosher, first ever hair color brand with 100% recycled aluminum bottles
