- No-ammonia formula
- 100% oxidative dyes provide maximum longevity
- Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
- Provides up to 75% gray coverage with demi-permanent results
- Has a subtle brightening effect for more visible reflect
- UP TO 1 - 11/2 levels of lift
- Offers maximum vibrancy with highly reflective shades
