Product Overview
Root Cover Up by Color Wow is an instant, mess-free mineral powder designed to conceal grays, refresh highlights, and fill in sparse areas for fuller-looking hair in seconds. The precision-pressed powder adheres immediately to dry hair, blending seamlessly with reflective pigments that create a natural, multi-dimensional finish.
Unlike traditional root concealers that can feel sticky, stiff, or waxy, this lightweight formula delivers smooth, flexible coverage that looks completely natural. The water-resistant color stays in place through sweat, sleep, and even swimming, yet easily washes out with shampoo. With no waxes, dyes, or PPDs, this cruelty-free formula offers a gentle yet effective solution for maintaining flawless color between salon visits. One compact can last anywhere from six months to a full year, making it a high-value essential in any hair routine.
Key Benefits:
-
Instantly covers gray roots and regrowth
-
Touches up highlights and enhances color dimension
-
Fills in thinning or sparse areas for a fuller look
-
Water-resistant formula lasts until shampooed out
-
Natural-looking finish with reflective mineral pigments
-
Precise, no-mess application
-
Long-lasting compact for extended use
Free From / Highlights:
-
No waxes
-
No dyes
-
No PPDs
-
Cruelty-free
-
Non-sticky, non-waxy formula
Extra Info:
-
Adheres instantly to hair without fallout
-
Blends effortlessly for undetectable coverage
-
Perfect for extending time between color appointments
-
Travel-friendly compact design
