Product Overview
What It Is
The new Pulp Riot paint is better than ever. Pulp Riot's NEW semi-permanent color formula with Anti-Overworking Technology lasts longer, conditions better, and doesn’t overwork. The vivid shades you love, now packed with even more power.
What It Does
• No overworking: Anti-Overworking Technology
• Lasts longer: Now up to 50 washes*
• Conditions better: 12x more**
• Increased hydration: 2x more**
• Strengthens hair after pre-lightening**
• 3x less breakage** after use
• Intense shine: Increased shine by up to 86%**
• Improved saturation: Better application for efficient product usage
• Highly pigmented designed to provide bold, intense vibrancy
• True tone fade for all shades + no bleed rinse
*vs. previous formula
**vs. non-conditioning shampoo
What Else You Need to Know
• All shades are intermixable for endless color possibilities
• Clear can be used to dilute colors to make them lighter or pastel
• Noir (black) can be added to other colors to make them darker
• Neon shades are UV reactive or glow in black/UV lighting
• Low acidic PH of 4 helps to close the cuticle, smooth hair, and add shine
• Powered by Caring Complex – Conditioner-based blend that helps provide increased hydration, added strength, and reduced breakage.
• Vegan Formula – No animal derived ingredients or byproducts. Never tested on animals***
• Ammonia, paraben, and MEA free
*** Vegan formula: no animal-derived ingredients
