Product Description
PRAVANA Perfect Blonde Purple Toning Shampoo is designed for lightened and damaged hair that needs toning, color protection, and enhanced shine.
Formulated with Soy Protein, Purple Pigments, and ChromaSilk Color Shine Complex™, this toning shampoo helps neutralize unwanted yellow and brassy tones to keep blonde hair looking brighter and refreshed.
When used together with Perfect Blonde Purple Toning Conditioner, the system helps protect color for up to 30 washes while neutralizing brassiness and unwanted yellow tones.
Key Benefits
- Neutralizes unwanted yellow and brassy tones*
- Helps keep blonde hair looking bright
- Protects color for up to 30 washes*
- Enhances the appearance of shine
- Designed for lightened and damaged hair
- Helps maintain cooler-looking blonde tones
- Formulated with purple pigments
- Part of the Perfect Blonde toning system
Key Ingredients & Technology
Purple Pigments help neutralize unwanted yellow and brassy tones in blonde and lightened hair.
Soy Protein is incorporated into the formula designed for lightened and damaged hair.
ChromaSilk Color Shine Complex™ supports the formula's color-care and shine benefits.
Ideal For
Ideal for:
- Blonde hair
- Lightened hair
- Damaged hair
- Brassy tones
- Unwanted yellow tones
- Hair lacking brightness and shine
Fragrance
Features PRAVANA's exclusive fragrance with notes of citrus and blueberry.
Additional Info
- Purple Toning Shampoo
- Color Protection Up to 30 Washes*
- Brass & Yellow Tone Neutralization*
- ChromaSilk Color Shine Complex™
- Rinse-Out Formula
- Designed for Lightened & Damaged Hair
