Joico ISO Option Waves Option 3 Big-time curls for normal to resistant hair… With thio-free ingredients designed to diffuse more evenly than conventional perms (and minimize swelling of the hair shaft), this pick delivers all the va-va-voom drama of glam curls, minus the... Log in for pricing
Joico ISO Option Waves Option Exo Option Exo: Damage-Free Exothermic Waving Designed for energized curls on longer and resistant hair. Thermally activated, EXO results in a stronger, more energized, defined wave. Option Exo Damage-Free Exothermic Waving contains Isoamine™ waving... Log in for pricing
Joico Joico Beach Shake 7.1 oz Meet the seaside styling spray that delivers glam, beachy texture, satiny hydration, and protective separation in a single, transformative spray. That's what you get with touchable Beach Shake --an ultimate vacation from texturizers that leave behind a... Log in for pricing
Joico Joico Blonde Life Blonde Strong Detangler 6.7 oz Feeling fragile? Be blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair’s new daily protector! This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and... Log in for pricing
Joico Joico Blonde Life Brightening Conditioner 8.5 oz Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight Instantly detangles Keeps hair polished and bright Log in for pricing
Joico Joico Blonde Life Brightening Masque 5.1 oz This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here. ... Log in for pricing
Joico Joico Blonde Life Brightening Shampoo 10.1 oz Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Gently cleanses... Log in for pricing
Joico Joico Blonde Life Demi Gloss Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs. One formula tones, glazes,... Log in for pricing
Joico Joico Blonde Life Lightening Powder THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE – NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you’re lightening up strands with a high-lift formula that kicks you up to... Log in for pricing
Joico Joico Blonde Life Oil Brilliant Glow Brightening Oil 3.4 oz Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest hair, nourishing and protecting each... Log in for pricing
Joico Blonde Life Quick Tone Liqui-Crème Toners 5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic... Log in for pricing
Joico Joico Blonde Life Violet Conditioner 8.5 oz Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing. Instantly cool... Log in for pricing
Joico Joico Blonde Life Violet Conditioner Ltr Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing. Instantly cool... Log in for pricing
Joico Joico Blonde Life Violet Shampoo 10.1 oz You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones... Log in for pricing
Joico Joico Blonde Life Violet Shampoo Ltr You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones... Log in for pricing
Joico Joico Body Shake 7 oz Get the body you’ve always wanted with the plush, airy, bombshell volume of Body Shake --the buildable spray that's never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you'll have fullness, fluidity, and... Log in for pricing
Joico Joico Color Intensity Love Aura Collection Lasts up to 20 shampoos No color bleeding—ideal formula for creative color techniques and melts Exclusive Quadramine® Complex helps reconstruct each strand for guaranteed healthy-looking hair after every single service Fades on tone... Log in for pricing
Joico Joico Color Intensity Semi Permanent Lasts up to 20 shampoos No color bleeding—ideal formula for creative color techniques and melts Exclusive Quadramine® Complex helps reconstruct each strand for guaranteed healthy-looking hair after every single service Fades on tone... Log in for pricing
Joico Joico Defy Damage Detox Shampoo 10.1 oz Wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and... Log in for pricing
Joico Joico Defy Damage In A Flash 6.76 oz A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula,... Log in for pricing
