Product Description
K18 TripleBright Oxidation Defense Purple Shampoo is a triple-action purple shampoo designed to address both existing and future brassiness while removing metals and minerals that can contribute to unwanted warm tones.
Powered by K18 Triple-Action Technology, the formula works in three ways: it removes brass-inducing metals and minerals, neutralizes existing brassiness, and helps defend against future brass for blonde hair that looks refreshed and bright.
Unlike traditional purple shampoos focused only on toning, TripleBright combines Ionic Detox, Precision Violet Technology, and a protective biopolymer to address multiple causes of brassiness in one wash.
Key Benefits
- Removes brass-inducing metals and minerals
- Neutralizes existing brassiness
- Helps defend against future brassiness
- Refreshes blonde tones
- Precision violet technology is designed not to stain or overtone
- Helps prevent metals and minerals from reattaching to hair during washing
- Triple-action approach to maintaining blonde hair
Triple-Action Technology
1. Ionic Detox
Removes metals and minerals that can contribute to brassiness.
2. Precision Violet Technology
Neutralizes existing unwanted brassy tones without staining or overtoning.
3. Biopolymer Technology
Helps prevent metals and minerals from reattaching to the hair during washing, providing defense against future brassiness.
How to Use
Apply the foaming shampoo evenly to wet hair.
Lather thoroughly from roots to ends and allow the formula to sit for 1–3 minutes.
Rinse thoroughly.
Ideal For
Blonde hair experiencing:
- Brassiness
- Unwanted warm tones
- Metal and mineral buildup
- Recurring brassiness between services
Additional Info
- Triple-Action Purple Shampoo
- Processing Time: 1–3 Minutes
- Ionic Detox Technology
- Precision Violet Technology
- Biopolymer Brass Defense
- Rinse-Out Formula
